Definition
The default business structure for one person earning money on their own: no entity is formed, and legally the owner and the business are the same. Profit is reported on Schedule C of the owner's personal return and is subject to both income tax and self-employment tax. The owner is personally responsible for every debt and lawsuit of the business.
Why it matters
Every freelancer and side-hustler is a sole proprietor from the first dollar, whether they realize it or not, which is why quarterly estimated taxes and self-employment tax surprise so many first-year earners. The unlimited personal liability is the reason people eventually form an LLC.